Ecommerce Marketing Manager Job at Aroma360, Miami, FL

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  • Aroma360
  • Miami, FL

Job Description

Aroma360 is one of the fastest-growing luxury fragrance and lifestyle brands dedicated to sending your senses on a vacation. Our exquisite range of products is inspired by the world's most beautiful destinations, designed to transport our customers to a place of luxury and relaxation. With a commitment to quality and innovation, we are expanding our brand globally and continuously launching new products to delight our customers.

We're looking for a strategic, detail-driven, and execution-obsessed  eCommerce Marketing Manager  to own the digital presence and performance of one of our flagship brands. This role is equal parts creative storyteller and data-driven operator—someone who can craft compelling onsite experiences, drive revenue growth, and lead cross-functional go-to-market initiatives with precision and purpose.

Key Responsibilities:

Go-to-Market Strategy & Execution

  • Lead the development and execution of brand go-to-market (GTM) plans in partnership with creative, email, SMS, affiliate, paid media, and product teams.
  • Merchandise category pages to highlight best sellers and move through high-inventory SKUs strategically.
  • Align brand site strategy with seasonal trends and key moments in the business.


Site Optimization & Content Strategy

  • Collaborate with content writers and SEO leads to launch new awareness content and optimize product/category pages for search.
  • Partner with the data team to analyze site performance (sessions, CVR, bounce rate, revenue per visit) and apply findings to drive continuous improvement.
  • Launch and iterate on custom landing pages in partnership with paid media to drive acquisition and performance.


Customer Acquisition & Retention

  • Own and implement strategies that increase first-time customer conversion and reduce friction on the path to purchase.
  • Expand subscription adoption and grow recurring revenue by optimizing offers, flows, and messaging.
  • Support loyalty and retention by crafting onsite moments that reward, surprise, and deepen customer engagement.


Testing, Reporting & Development

  • Partner with the UX/CRO team to launch and interpret site tests and launch winners.
  • Monitor and report weekly on brand performance KPIs: traffic, conversion rate, bounce rate, AOV, new vs. returning customers, and more.
  • Be the voice of the brand on-site—owning messaging, promo copy, storytelling moments, and brand tone.


Cross-Functional Collaboration

  • Work hand-in-hand with influencers, social, and creative to ensure messaging is consistent across all brand touchpoints.
  • Live and breathe your brand—champion it in every room, every meeting, and every metric.


Qualifications:

  • 5–7 years of eCommerce, brand site, or DTC marketing experience
  • Proven ability to work cross-functionally and drive GTM execution at a high level
  • Strong understanding of UX, CRO, and digital merchandising
  • Fluent in site analytics tools (GA4, Shopify, etc.)
  • Experience optimizing for both conversion and brand-building
  • Subscription or recurring-revenue model experience a major plus
  • Obsessed with brand growth, storytelling, and performance equally

Schedule and Salary

  • Mon-Fri 9am-6pm In office 
  • Wynwood, Miami
  • Salary $70K annually 
  • Medical, Dental and Vision 
  • 401K, PTO and more

Job Tags

Full time,

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